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LandScape lets you send the right message to the right audience. LandScape is a powerful consumer segmentation tool that provides a cost-effective and consistent way to understand your customers and target your prospects.

It lets you use geographical and demographic information to help you deeply understand your customer base.

Improve return for your communication campaigns

LandScape enables you to communicate to the right target market and improve the Return On Investment for your communications campaigns. You'll be able to identify target prospects who are more likely to be high value, and you can discover the latent value in your existing cutomer base.

With LandScape you will be able to:

• Learn more about the different segments in your current customer base
• Quickly and easily identify your best customer segments and those with the most potential.
• Target high quality prospects based on "customer cloning" and cherry pick profitable households.
• Customise communication according to target profiles.
• Optimise Marketing ROI

How LandScape can impact your business.

How does it work?

We divide the population into clusters of similar individuals, taking advantage of the reality that 'birds of a feather flock together'.

The system uses a wide range of data sources who use leading edge statistical methods, including:

• Aggregated and depersonalised information from Veda Advantage Consumer Credit Bureau
• Australian Bureau of Statistics
• Roy Morgan Single Source Research database.

You can choose between three levels of geographic focus, depending on how detailed you want to get:

1. Census Collection Districts - approximately 200-250 households
2. Street Segments - approximately 10 - 25 households
3. Single households.

How much does it cost?

You can buy Landscape as an annual license for profiling and segmenting your customer and prospect data. Or, you can add it to your customer and prospect data via our online service, Data Express.

What else should I know?

Explore the different LandScape groups and segments.

As a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

Download Product Specification (pdf format)

   Data Express

Visit Data Express to begin using this product

For more information on our products and services designed to help you find new customers

Call our Marketing Specialists

1300 783 099

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