PLAN

Find new customers

ACQUIRE

Target customers, verify identity and assess risk and potential

MANAGE

Control customer applications and information

RECOVER

Control payments and reduce bad debt

Data Management

A complete solution to your data management needs

Outsourcing your data management gives you access to more than more data. Our data management solutions also offer access to marketing analytics, consulting services, segmentation development and campaign management services.

Our Data Management solution gives you greater control over the costs associated with establishing an in-house marketing datamart for customer management and product promotion capability.

The Data Management solutions include:

  • Data Quality & Enhancement
  • Customer and markets analytics
  • Platform for business intelligence applications
  • Framework for customer acquisition and customer management

Improve and enhance your data quality

We will validate and enhance the data we manage on your behalf and feed back the enhanced data for internal use.

Better understand your customers needs and expectations

We will provide you with a single customer view so you can examine the full portfolio of products that each customer holds. This, in conjunction with transactional behaviour data will enable you to meet customers' expectations more effectively.

Advance your customer understanding

Data driven insights can help you define more relevant segments, target your acquisition campaigns more effectively, and make predictions about the behaviour of your existing customers that will increase your profitability.

Strengthen your strategic positioning and benchmarking capabilities

We can provide you with means of comparing your customers to the market as a whole. At a strategic level this will enable you to gauge business performance and market potential.

Improve your acquisition campaign results

We are able to enhance your data with a range of variables. When used in conjunction with your transactional information we can model an individual's propensity to take up a product. These models can be applied across our prospect universe or your own customer base to initiate either product sales or customer acquisition campaigns.

As a user of this or other data products and services, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.

Find out how your business can benefit from these sophisticated marketing tools

Call our Specialists

Marketing Specialist

1300 783 099

Enquiry Online